AI that actually
moves the number.
We find where your GTM is leaking revenue, rebuild the system underneath it, and deploy AI that turns live buyer signal into pipeline.
For sales-led B2B companies
AI amplifies everything
AI makes a go-to-market motion faster. Pointed at fragmented data and structural debt, it makes the wrong motion faster too. That is why most AI spending shows no revenue return.
The buying signals are already there. They stay unusable while the data is fragmented, the process is improvised, and the governance is weak.
One hairline flaw
Failure, at scale
Eight leaks. One root cause.
Incoherence does not announce itself. It arrives as eight separate complaints in eight different meetings, each owned by a different team, each looking like a local problem with a local fix.
None of this is one person's fault. Legacy CRMs, improvised systems and fragmented data create operational drag, and every day the root cause goes unaddressed the drag compounds. The answer is not another hire, more meetings, or more volume.
01. The forecast is a guess
Half the fields behind it are empty or stale, so every pipeline review argues about the numbers instead of deciding anything.
02. Sales will not work the pipeline
Two definitions of qualified, one number in the board deck, and a standing argument about whose fault it is.
03. You cannot see who is buying
The record holds a name and a domain. Everything the buyer already told you sits in another tool.
04. Selling hours go into research
Reps burn the morning in tabs and notes before every call.
05. Qualified stopped meaning anything
The scoring model was set once. Buyers changed and it did not.
06. More volume, fewer replies
Every account gets the same sequence, so the market learns to ignore it.
07. The signal arrives and nothing happens
Nothing moves until a person notices it and triggers the next step by hand.
08. Growth costs another headcount
Nothing in the system compounds, so more revenue always means more people.
A coherent operating system.
We engineer your go-to-market as a unified operating system: every signal captured, every important conversation recorded, every handoff explicit, every tool feeding the same source of truth, augmented by AI and ideal for humans. People, process, and technology all pulling in the same direction.
Golden Ratio GTM measures why your GTM isn't converting before we determine how it should. We score your motion across five dimensions of the Coherence Framework™, identifying where and how much revenue is being lost. Then we build an AI-native GTM system and deploy agents on a foundation that can carry them.
Diagnose. Architect. Automate
Three services with one goal: a coherent system. AI handles the repetitive work. People handle judgment, relationships, and the calls only a human should make.
See how one client replaced its CRM, its data provider, and its manual lead operations and saw fast results. Six months later it had matched its entire prior year of new logo revenue while tripling discovery calls held by sales. Read the case study.
Find where revenue leaks
A structured diagnostic scores your GTM motion across five dimensions of the Coherence Framework™, maps the specific failure points, and puts a dollar figure on what incoherence is costing you. The diagnostic also includes three prescriptive elements so you are also armed with solutions.
Fix the operating system
Starting here also includes the diagnostic. Based on its findings, we architect the CRM, lifecycle, signal routing, and reporting so the system produces decisions instead of debates.
Deploy impactful AI
Once the signal is clean, we deploy AI agents on your existing stack to handle qualification, enrichment, routing, and follow-up. Automation on a coherent system, not on top of a broken one. Our agent swarms extend across all functions of a revenue org.
A fast path to revenue.
The process for every engagement.
- 01
Call
A 30-minute conversation determines the best path forward to achieve your goals.
- 02
Diagnostic sprint
We inspect the operating system behind your pipeline: data, signals, people, process, and feedback loops. This is the GTM Coherence Diagnostic. It is free, limited to three slots per month.
- 03
Proposal
Based on the findings in the prior step and the goals for your business you will receive a proposal with exact scope and exact flat fee.
- 04
Launch
We build, with feedback and iteration throughout. You always know what's being done and why.
The GTM Architect
Golden Ratio GTM is led by Nick McGuire. Nick spent two decades inside B2B go-to-market in roles directly responsible for revenue: marketing leadership, CRM and RevOps architecture, SDR management, and AI agent deployment.
An Attio Expert Partner, Swan implementation partner, and creator of the Coherence Framework™. When you book a call, he is on the other end.
Frequently asked questions
What does Golden Ratio GTM do?
We diagnose where your go-to-market system is leaking revenue, then rebuild it: CRM architecture, signal routing, lifecycle, and AI agents on the stack you already run. Every engagement starts with a diagnostic, because automation without coherence just makes the wrong motion faster.
Who is it for, and who is it not for?
Sales-led B2B companies whose growth has outrun their systems. Right fit: leadership wants forecast confidence and gets slide-deck theater, CRM stages mean different things to different people, or marketing contributes pipeline sales doesn't trust. Wrong fit: you want to replace your team with AI, or you need a short-term campaign vendor.
How fast does this move, and what does it cost?
Four steps. A 30-minute call to test whether the problem is structural. A diagnostic sprint that inspects the operating system behind your pipeline. A written proposal scoping the exact work at an exact flat fee. Then the build, with feedback and iteration throughout. The diagnostic is free, limited to three slots per month, and takes one to two weeks. The full Revenue System Build starts at $10,000, scoped by the diagnostic, and runs about six weeks, diagnostic to handoff. After handoff you can retain us on one of three monthly plans. $999/mo, signals watched and outbound run. $2,500/mo, adds the data layer and CRM governance. From $6,000/mo, runs the whole revenue motion. No pitch decks at any stage.
Do we have to rip out our CRM or tools?
No. Diagnostic and AI agent work sit on top of the stack you already run. We target the architecture and the workflows, not the vendor list.
Do we have to use Attio?
For a diagnostic or AI agent work, no. For a full system architecture build it is highly encouraged. We're an Attio Expert Partner and that's where we build the most powerful AI-native GTM systems.
No pitch. Just clarity.
We talk through what you're seeing, what you've tried, and whether we are the right fit for the goals you are trying to achieve.
30 minutes. You pick the time.