GTM AGENCY. STRATEGY. ENGINEERING. AI.
Find what’s holding revenue back.
Golden Ratio is an AI-native GTM agency that connects GTM strategy, go-to-market engineering and AI implementation. We find the causes behind missed targets and build the processes, systems and shared knowledge to address them.
Start with a 30-minute conversation.
- Discovery meetings bookedSee the case study
- 3x
- New logo revenue paceSee the case study
- 2x
WHEN TO BRING US IN
Does any of this sound familiar?
These are signs it’s time to bring in Golden Ratio GTM.
Marketing hits its goal but sales says lead quality is poor
Leads get lost or cold in the handoff to sales
Outbound activity is up, but qualified meetings aren’t.
Deals stall after the demo, and close dates keep slipping.
We can’t trust CRM data
Our reps spend more time on admin than selling.
We can’t tell which marketing investments actually drive revenue.
THE SOLUTION
A clear direction. A system that follows through.
We find what is breaking between your strategy and day-to-day execution, then work with your team to fix it. The result is a shared plan, connected workflows and a clear view of what is working.
Marketing and sales working from one plan.
A shared target customer, a clear offer and a message both teams can use.
The right work reaching the right person.
Connected data, clear ownership and automation that removes repetitive work.
Decisions grounded in what actually happens.
Customer context and reporting your team can use to spot problems and improve the work.
OUR FLAGSHIP ENGAGEMENT
Signal-to-Pipeline Build
When buyer interest gets lost between tools and teams, we connect signals, research and sales follow-up in one working system.
Capture the signal
- Website activity
- People and role changes
- Account news
Bring buyer activity into your CRM.
Build the account picture
- Account and contact data
- AI research and qualification
- Fit, intent and timing
Give each signal the context to act.
Put sales in motion
- An assigned owner
- A relevant next step
- Measured follow-up
Route the account with a clear next step.
Built in your stack. Owned by you.
Your workflows, AI agents and routing rules, tested and handed over with measurement and documentation for your team.
Fixed build fee, scoped in a written proposal.
DIRECT ENGAGEMENTS
Strategy, systems and AI.
Choose the work your team needs.
GTM strategy
When marketing and sales work from different assumptions, align the audience, offer and message. Leave with one direction both teams can use.
Discuss GTM strategyGTM engineering
When handoffs depend on manual work, connect your CRM, data and workflows. Give the team clear ownership, routing and reporting.
Explore GTM engineeringAI implementation
When research and qualification consume the team’s time, build AI into the workflow. Put useful findings on the CRM record, with human review where judgment is needed.
Explore AI implementationAI Second Brain
When company knowledge is scattered across calls, documents and people, connect it into a shared memory. Give your team and AI tools the context they need, in your own accounts.
AVAILABLE ON ITS OWN
Explore AI Second BrainFREE COHERENCE DIAGNOSTIC
Start with a clearer picture.
Explore the gaps across your positioning, marketing, sales and customer experience. Get a report with evidence, priorities and recommended changes.
Explore the sample reportStarts with a 30-minute conversation. Implementation is scoped separately.
The finding
Marketing and sales qualify different leads.
Marketing treats engagement as a qualified lead. Sales expects a clear buying need and a decision-maker. The same lead passes one team’s test and fails the other’s.
The recommended action
Set one qualification checklist for marketing and sales: customer fit, buying need and decision-maker. Use it in campaign targeting and CRM handoffs.
OUR APPROACH
Follow the evidence. Connect the work.
Trace the result back through your positioning, marketing, sales process and customer experience. Agree what needs to change, put it into practice and measure what happens.
Grounded in the Coherence Framework, developed by Golden Ratio.
Frequently asked questions
Can we start with a specific project?
Yes. Bring us a strategy brief, a CRM or workflow problem, an AI implementation, or an AI Second Brain project. We agree the scope around your team and goals. The free diagnostic is optional.
What if we don’t know what is going wrong?
Start with a conversation about the target, the actual result and the evidence you have. The free Coherence Diagnostic can provide an initial picture of the gaps and priorities. We scope further investigation and implementation around what the evidence supports.
See the diagnostic sampleDo you implement the recommendations?
Yes. Work can include positioning and messaging, sales processes, CRM architecture, automation, AI workflows or shared company knowledge. Implementation is agreed and scoped separately from the free diagnostic.
Fractional GTM engineerHow is the system build priced?
Fixed build fee, scoped in a written proposal.
Build scope and pricingDo we have to use Attio?
No. Attio is the CRM we recommend, and Golden Ratio is an Attio Expert Partner, but no engagement requires it.
Attio implementation partnerLET’S GET TO WORK
Bring the problem. Or bring the project.
A revenue question, a strategy decision or a system to build. Tell us where you need support.