Pipeline Isn't Your Problem.
Incoherence Is.
When your people, processes, and technology are misaligned, revenue leaks through the gaps. We call this misalignment "incoherence" and as much as 38% of B2B annual revenue is lost due to it. Golden Ratio GTM builds AI-native GTM systems that stop the leak, recover revenue, and serve as the foundation for sustainable growth.
For B2B companies between $10M and $100M
Growth slows on improvised systems.
Getting a company to $10 million in revenue is an achievement. However, the ad hoc system that got you there now becomes the ceiling preventing predictable revenue.
Growth stalls, pipeline flattens, and fixes don't seem to result in the needle ever moving. You cannot leverage the signals you already have until the system underneath is addressed.
The familiar distortion of incoherence
Incoherence is a structural problem. It isn't any one person's fault. Pipeline leaks happen in the dark. Money that should make it to your bottom line never does.
The answer isn't another hire, more meetings, or more volume. If any of these symptoms sound familiar, it's because they are the internal signal that the current GTM system is incoherent and needs addressing.
A coherent system
We engineer your go-to-market as one system: every signal captured, every handoff explicit, every tool feeding the same source of truth. People, process, and technology all pulling in the same direction.
Golden Ratio GTM built the first published framework that quantifies go-to-market coherence. We measure alignment between what a company is, what it says, and how it executes. Simply put, we measure why your GTM isn't converting before we touch how.
We score your motion across five dimensions of the Coherence Framework™, rebuild the operating system where it leaks, and deploy AI agents on a foundation that can carry them.
Diagnose. Architect. Automate.
Golden Ratio GTM offers three distinct services. While each service can stand on its own, they compound when sequenced: diagnose, then build, then automate.
Find where revenue leaks
A structured diagnostic scores your GTM motion across five dimensions of the Coherence Framework™, maps the specific failure points, and puts a dollar figure on what incoherence is costing you. The diagnostic also includes three prescriptive elements so you are also armed with solutions.
Fix the operating system
Starting here also includes the diagnostic. Based on its findings, we architect the CRM, lifecycle, signal routing, and reporting so the system produces decisions instead of debates.
Deploy impactful AI
Once the signal is clean, we deploy AI agents on your existing stack to handle qualification, enrichment, routing, and follow-up. Automation on a coherent system, not on top of a broken one. Our agent swarms extend across all functions of a revenue org.
A fast path to revenue.
The same four steps for every engagement. No mystery, no pitch decks.
- 01
Call
A 30-minute conversation about what you're seeing, what you've tried, and whether the problem is structural enough to diagnose.
- 02
Diagnostic sprint
We inspect the operating system behind your pipeline: data, signals, people, process, and feedback loops. This is the paid diagnostic, from $5K, and its fee comes off any build we propose.
- 03
Coherent proposal
If we're the right fit, you get a written proposal scoping the exact work at an exact flat fee. Transparent, rigorous, efficient.
- 04
Launch
We build, with feedback and iteration throughout. You always know what's being done and why.
The GTM Architect
Golden Ratio GTM is led by Nick McGuire. Nick spent two decades inside B2B go-to-market in roles directly responsible for revenue: marketing leadership, CRM and RevOps architecture, SDR management, and AI agent deployment.
An Attio Expert Partner, Swan implementation partner, and creator of the Coherence Framework™. When you book a call, he is on the other end.
We would have been happy to have lead routing automated. What we got is truly mind-blowing. We are attracting top sales talent strictly because they want to work within our innovative system.
Frequently asked questions
What does Golden Ratio GTM do?
We diagnose where your go-to-market system is leaking revenue, then rebuild it: CRM architecture, signal routing, lifecycle, and AI agents on the stack you already run. Every engagement starts with a diagnostic, because automation without coherence just makes the wrong motion faster.
Who is it for, and who is it not for?
B2B SaaS and tech companies between $10M and $100M ARR whose growth has outrun their systems. Right fit: leadership wants forecast confidence and gets slide-deck theater, CRM stages mean different things to different people, or marketing contributes pipeline sales doesn't trust. Wrong fit: you want to replace your team with AI, or you need a short-term campaign vendor.
How fast does this move, and what does it cost?
Four steps. A 30-minute call to test whether the problem is structural. A diagnostic sprint that inspects the operating system behind your pipeline. A written proposal scoping the exact work at an exact flat fee. Then the build, with feedback and iteration throughout. The diagnostic starts at $5K, takes one to two weeks, and its fee comes off the build if you go on. The full Revenue System Build starts at $25K and runs about six weeks, diagnostic to handoff. Standalone AI implementations are scoped in the proposal. No pitch decks at any stage.
Do we have to rip out our CRM or tools?
No. Diagnostic and AI agent work sit on top of the stack you already run. We target the architecture and the workflows, not the vendor list.
Do we have to use Attio?
For a diagnostic or AI agent work, no. For a full system architecture build, yes. We're an Attio Expert Partner and that's where we build AI-native GTM systems. If you're not in or moving to Attio, we'll tell you on the call, not after you've paid.
No slide decks. Just clarity.
Thirty minutes, no slide deck. We talk through what you're seeing, what you've tried, and whether a diagnostic is the right starting point. If we're not the right fit, we'll tell you on the call. If we are the right fit, we won't have to tell you. You'll know.
30 minutes. You pick the time.